Come on, let’s enjoy Xia Yun’s “High Grade Composition” about 996.

Under the topic of 996, capitalists finally put off the mask of tenderness.

First, there was praise for making the 996 work system public. Then, in 996. icu, the programmer protested that the website was blocked by a number of domestic browsers. Then in these two days, Ma Yun and Liu Qiangdong voiced for 996 respectively, and the contradiction between employers and employees became more and more acute.

Liu Qiangdong’s circle of friends is as simple and rough as his style in Minnesota. “The man who fools around is not my brother.” It gives people a feeling that the mountain king is roaring in the mountains and woods.

By contrast, Ma Yun deserves to be a regular speaker, and he has applied persuasion to the psychology of persuasion perfectly. In addition to capitalists commonly used “lead by example” and “mission vision” and other tricks, this time Mr. Ma only used two skills, 996 was beautifully decorated and lofty.

Next, I will take you to appreciate Mr. Ma’s high-score composition.

Strong > Skill 1: Framework Effect

Framework effect refers to the fact that different descriptions of an objectively identical problem lead to different decision-making judgments. By switching the focus framework, the discussion is limited to a small scope, and it is easy to dominate the direction of discussion.

For example, a frequently used marketing paragraph:

Blockquote > two porridge stores, the flow of passengers is similar, but one always makes more money. Later, it was found that in the shop with good profit, the waiter asked: Do you want an egg or two eggs? And the waiter at another store asked, “Do you want eggs?”

The former waiter set the frame in “How many eggs do you want”. Your mind is already confined to adding eggs.

Now let’s look at Mr. Ma’s familiarity with framing effect.

Blockquote > If you weren’t 996 when you were young, when would you be 996?

Are there differences and similarities?

According to Ma’s words, my miserable life can not escape the fate of 996, the difference is nothing more than young or old.

Blockquote > < strong > I hope Ali people love what you do. If you don’t love it, even eight hours are too long for you. If you love it, 12 hours is not too long.

In a word, it transforms the framework of working hours into that of loving work. No 996 is not loving work. Yes, it’s very beautiful.

Another use of frame effect is to use appropriate conjunctions to replace the frame. In the same sentence, different conjunctions emphasize different points.

Let’s see Mr. Ma’s demonstration.

Blockquote > I don’t think Ali came to for high salary, not because of stocks, not because we have a good working environment, not because of year-end prizes, not because of these things. These are very important. We all have old people, young people, wives and children. We must take care of them. If you can’t take good care of your family, give them a good life, a good education, and take care of their parents’health, that’s the wrong life.
But what I want to think about most is how we can turn you into a different person when you have been in Ali for ten years.

Ma Yun: I know what you care about. We will also say that the front is important. But after that, the front is not important.

Another example is:

Blockquote is the personal growth of the Ali people we hope to achieve. This growth < strong > is not how big the position is, < strong > but < strong > your view of the problem, your attitude towards difficulties and your attitude towards life.

“No… But…” The use of conjunctions shifts the focus of discourse to the part behind “but” rather than “how big the position is”.


Many people just want to buy a car and a house for their parents, which is very important. But I think you should have this ideal. After 10 or 15 years of working in Ali, one day you can set up your own public welfare fund. You can do something you want to do to help your children get more blessings and help yourself get more blessings. It’s not the same thing. Is it a good thing? This requires 996.

Unlike your capitalists, most of us have to do our best to accomplish that “just”, but do you still want us to have a sea of stars, exceed ourselves with 996, and then exceed others with the money we earn?

Although the power of frame effect is very strong, it is bigger than what it wants to express. When 996 has become an unbearable burden, no matter how good words can not cover the tusks of capitalists.

< strong > Skill 2: Social comparison

Social comparison is the process of comparing individuals with others. According to the different ways of comparison, it can be divided into parallel comparison, upward comparison and downward comparison.

Upward comparison refers to comparing with others who are better than themselves. The aim is to achieve self-improvement and self-improvement, which has a certain inspiring effect.

Downward comparisons are comparisons with others who are worse than themselves. The purpose is to maintain self-esteem and subjective well-being, to achieve the goal of self-satisfaction, can make individuals reduce the reference point, has a good adaptation and adjustment function.

In his speech, Ma Yun’s flexible use of upward and downward comparisons was applauded.

First of all, downward comparison:

Blockquote > Personally, I think it’s a great blessing to be able to do 996. Many companies, many people think 996 has no chance .

Many people ask for 996 but can’t! Are you in a better mood?

Blockquote > Think about people who don’t have jobs. Think about people whose company may close tomorrow. Think about people whose company Revenue doesn’t know where it will be next quarter. Think about people whose programs you’ve worked so hard are useless at all… Compared with them, I still feel that way today, I am very lucky.

Continue to downward comparison, many people do not even have stable job opportunities, compared with 996 here in my very happy.

The following passage is a combination of the two: .

Blockquote > There are many people in 996 in the world. There are many people who work 12 hours and 13 hours a day. There are many people who work harder, harder and smarter than us.

Upward comparison: There are many more people who are better than us. Shouldn’t we pay more effort and time?

Blockquote is not an opportunity for all people who do 996 to really do something valuable, meaningful and fulfilling.

Downward comparison: Others are busy, but their work is not as valuable, meaningful and fulfilling as ours. How nice!

When it comes to value, meaning and sense of achievement, we should compare ourselves with those who are excellent, with those who are poor in terms of salary and job opportunities. Use downward comparison to help you adjust your mind to 996, and upward comparison to encourage you to strive to become a better person.

Teacher Ma deserves a dozen pulls.

Many people say that as long as the money is enough, I would also like 996. Many people say that I am a rural child, only 996 overtime, I can make money, live a happy life. Ma Yun himself said:

Blockquote > < strong > I don’t regret 12×12, I never changed myself.

On this point, I raise a little objection from a psychological point of view.

First of all, it has been pointed out that Ma Yun’s statement is self-contradictory.

How do you think that Ma Yun called 996 “the repaired blessing” in the live broadcast of April 11 inside and outside?

Secondly, if you want to achieve happiness through 996, I think you will probably regret it.

A large number of studies have explored the relationship between income growth and subjective well-being. The results show that for the poor, money can indeed buy happiness, but it is difficult to fill the gap. With the increase of income, people’s expectations are also expanding. Satisfaction of existing income soon gives way to new demand. We seem to be on a “hedonic treadmill”: although we make a lot of money, happiness is in place. In fact, interpersonal relationships, children, marriage and so on are more important factors affecting happiness.

Research has investigated the most regrettable life events. The results showed that among all regrettable life events, 22% regretted career-related things, such as regretting investing too much energy in work, entering the wrong profession and so on, ranked second; 10% regretted parent-child relationship-related things, such as regretting not accompanying children, ranked fourth.

After summarizing people’s last regrets, the researchers commented:

Sadly, we feel that regret reflects the balance between career pursuit and interpersonal relationships: those who are keen on interpersonal relationships regret not being more professional at work; those who spend time pursuing professionalism regret not paying enough attention to their friends and family.

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